Starbucks Coffee, sometimes called Fourbucks Coffee is the biggest coffeehouse chain on the planet. It opened its first store in 1971 in Seattle’s waterfront Pike Place Market by 3 partners: Jerry Baldwin, Zev Siegel, and Gordon Bowker to sell high-quality coffee beans and equipment. In 1982, Howard Schultz, the existing Chairman and Chief executive officer joined the business as the Director of promoting. He was impressed by the recognition of the coffee bars in Italy after he traveled to Milan in 1983. Back to the US, he convinced the founders of Starbucks to sell both coffee beans and espresso beverages. However, the thought was rejected so he left the business and founded Il Giornale coffee bar chain in 1985. In 1987 Howard Schultz and Il Giornale bought what time does Starbucks open today with $3.8M and renamed Il Giornale coffee bars to Starbucks and turned it into the Starbucks you know today. The business went public with the symbol SBUX in June 26, 1992 at $17/ share with 140 stores. Since then the stock has split Five times. As of May 2008, SBUX is traded at about $16, down from the high of $39.43 in November 2006.
Starbucks opened the very first overseas store in Tokyo, Japan in 1996. The company currently has about 16,000 stores, employs 172,000 partners, AKA employees since September 2007 in 44 countries. It provides annual sales well over $10B with most recent quarterly revenue being $2.526B. About 85% of Starbucks revenue originates from company-operated443 stores.
Starbucks does not franchise its operations and contains no intends to franchises in foreseeable future. In The United States, most stores are company-operated. You may see some Starbucks stores inside Target, major supermarkets, University campuses, Hospitals, and Airports. These stores are operated under licensing agreements to supply use of real estate which may otherwise unavailable. Starbucks receives licensee fees and royalties from these licensed locations. At these licensed retail locations, the staff are considered employees of this specific retailer, not Starbucks. As of 2008 it offers 7087 company-operated stores and 4081 licensed stores in america. Internationally it has 1796 company operated stores and 2792 joint-venture or licensed stores in 43 foreign countries. The pace of expansion is slowing as the company wants to open 1020 US stores in 2008, less than 400 stores during 2009 down from 1800 stores in2007. In addition, in addition, it intends to close 100 stores in 2008.
Recession-sensitivity: a hungry man can survive with a Big Mac & fries but may live without a four-buck Frappuccino. This means Starbucks is quite understanding of economy downturn as seen in 2007 and 2008 when compared with Burger Kings and McDonald’s. This may be the primary reason sales at stores in the US open at least annually are anticipated a mid single-digit percentage decline, the very first drop ever. It triggers Howard Schultz to go back to the CEO post. The business plans to double its marketing spending to $100M in 2008 to drum up sales. It began an aggressive coupons campaign offering free drinks every Wednesday through May 28, 2008. This could be a symbol of desperation. On April 22, 2008 Starbucks cut its outlook for that year citing weak economy.
Calorie & Sugar: Starbucks drinks acquire more sugar and calorie by which individuals are a lot more concerned as a result of explosion of obesity and diabetes epidemic in the united states. As an example, its Strawberries & Crème Frappuccino® Blended Crème – whip has 120 grams (over 1/4 lb) of sugar, and 750 calorie on its Venti 24 oz size. If this turns into a trend that consumers decide to cut down on the sugar drinks, or stick to low-carb diets then it may have impact on Starbucks revenue.
Competition: McDonald’s, Wendy’s and Dunkin Donuts now offer espresso at lower prices to contend with Starbucks. They are going to capture some revenue from Starbucks, especially from cost-conscious customers. The present Starbucks charges are already pretty high; it’s quite hard for Starbucks to boost the prices in the future without affecting the traffic to its stores.
High-expenses business model: while Starbucks profit margin is high because it pays the average $1.42 per pound for the unroasted coffee, its business is very labor intensive just like any other foods businesses. It will take between 10-20 employees to run one store. All eligible part time and full time partners in america and Canada receive benefit package consisting uqfpxd stock option plan, 401k with company matching, medical, dental & vision coverage. Starbucks is voted because the 7-th best company to get results for in the united states in 2008 through the Fortune magazine employee’s survey. What is perfect for employees will not be beneficial to the employers. These benefits are normally only accessible to key employees or managers inside the restaurant industry. Historically, the expenses of those health benefits rise faster compared to rate of inflation. Over time, they could have negative influence on Starbucks financial well being. Should Starbucks not work well, it may be under pressure as being a public company to close more stores.