LA Fitness is a health and fitness club chain that has locations throughout the United States and Canada. This business has been viewed as a strong competitor in the market
since its introduction, especially due to its differentiation strategy. While LA Fitness closing times has done well on their own throughout their last thirty years in business, there are several changes that might be made in order to establish a sustainable competitive advantage. The advice I have for LA Fitness are:
1) have longer hours of operation,
2) communicate company decisions and just how they help the consumer,
3) train associates on customer care,
4) create a new marketing campaign,
5) expand further in the US and Canada, and 6) adjust proportions of company debt. These changes will allow LA Fitness to generate and sustain a competitive advantage inside the health and wellness industry.
About LA Fitness – LA Fitness is a differentiator inside the health and wellness industry. They may have over six hundred locations, each of which are nearly identical considering they are not franchised (Wells, 2016). “LA Fitness features diverse sports club amenities, typically including cardio & strength equipment, fitness, indoor cycling, group exercise classes, pool, spa, basketball courts & racquetball,” (LA Fitness, 2018). LA Fitness has had the highest revenues amongst larger fitness clubs for the last four years and keeps growing (Wells, 2016).
Stakeholders are individuals who have an interest in the performance of the company, often since it will impact them in some manner (typically financially). LA Fitness has both external and internal stakeholders. The most important internal stakeholders would be the employees along with the board members. LA Fitness employs an overall of twenty-four thousand individuals, with fifty each and every location (Wells, 2016). You will find both full-time and part time employees a wide variety of folks are influenced by the success (or failure) in the company. The board members are another stakeholder that is greatly impacted due to their stake inside the company. These members are noted as having significant investments inside the company, however the official amounts have never been disclosed (Wells, 2016).
There are several external stakeholders which are impacted by the operations of LA Fitness. These include the communities these are located, creditors, partners, and (most notably) customers. The communities that LA Fitness chooses to place its gyms are affected by the jobs the company brings; with every location using a staff of fifty members, multiple health clubs within an area can create a positive effect on the economy and folks there. Creditors are impacted once they choose to fund LA Fitness in their business ventures; this fitness company
brings them potential profits and interest payments right after the investment. LA Fitness has several firms that it provides partnered with; for example, they partnered with World Instructor Training Schools in order to get their chkwqq trainers certified (Wells, 2016). The greater business and revenues LA Fitness generates, the better revenues these partner companies receive as well. Finally, the most important stakeholder for this company is the buyers. The buyers allow LA Fitness to continue making profits in order to sustain and boost their business.