“Dude, that is not what we should do! We do not make money from people texting…we are only successful when our clients are.” This is the way the conversation used to go with almost all of my relatives and buddies that hadn’t quite grasped what it is we do. Which was until recently.
It’s not too I blame them for not “getting it”. Text Message Marketing only has recently emerged since the defacto marketing medium for small to medium-sized business people. It’s a niche that didn’t even exist some time ago, but now it’s literally exploding before our eyes.
Why has the trend caught on so quickly? What exactly is so appealing about message marketing?
You will find a simple answer to these questions. These are: Value and Access.
Value is an arbitrary concept determined by each individual, though with text message marketing that value can be quantified from the results the business owner receives and also by the number of subscribers each text message alert campaign has. That worth of each marketing strategy is now able to tracked and stacked against other marketing efforts as well as the results allow it to be clear towards the business proprietor, there is absolutely no better approach to market and advertise.
When the light comes on, it truly shines…
I have an older brother that is extremely sharp running a business; he’s perfectly known and considered a specialist running a business start-up inside the technology industry. You would probably believe that he’s the kind of guy you believe would catch this message marketing concept from a mile away and would then have a million then one applications for this.
That was not the case. I don’t know if it had been my inabiility to clearly illustrate to him the benefit of text messaging to a business owner or perhaps the simplicity of the way it works didn’t jell with his advanced thinking, either way he didn’t have it.
A few days ago I purchased a call from my brother (the genius one). He was excited… well, excited for him. He says in my opinion, “I get it, this texting thing is effective for middle America! People can text in and acquire an alert or deal or some type of special immediately on their own phone!” It absolutely was such as the light had just come on! I said that’s it exactly. What made him finally view it? He had walked right into a Chick-fil-A restaurant and saw a table tent having said that Text CFA to 411247 to get Free Stuff and Special Deals. He tried it, and also the light came on!
Of course I continued to explain to him that send email as text was ideal for that application. The client gets immediate value and the business gets unprecedented accessibility customer’s most personal communication device, their mobile phone.
But that’s not in which the story ends…Texting is now being utilized in almost every part of business and it’s embraced by thousands of organizations to create community, mobilize people, drive traffic to events and websites, spend less, provide user generated content like weather reports and movie show times. There is certainly seamless integration into existing software applications through API portals, it’s all possible now. You require only look so far as the recent Obama campaign to find out the dramatic effect texting has had on the country.
I actually have been astounded and amazed by the results businesses have when they use texting to enhance their marketing efforts. I’ve had the chance to personally hear from business people across the country which have used message marketing to boost sales, drive traffic, communicate more effectively, they are truly applying this technology to dzflri their businesses. What began as a way for any pizza shop to deliver its weekly special to a database has changed into the strongest and effective marketing medium on the planet.
One thing I actually have observed right away is definitely the always on factor in the mobile phone. When someone walks the door in the morning they take 3 things together…their wallet, their keys and their cell phone. At church on Sunday an announcement is made to change off your mobile phone and the same happens at the movies, our mobile phone’s are usually around. We give our clients the vision of putting their message to their customers pockets every time they want then we allow them to have the equipment to help make that happen.
SMS Texting is a breakthrough communication medium that consistently expand over 250% year after year. A report from Emarketer shows that for your average mobile user in the united states, the number of text messages placed is more than the number of mobile calls placed. Companies are now connecting for their target market as well as the customer is responding. I actually have never seen response rates this loaded with every other marketing medium. I continue to see 12-30% response rates and as high as 95% read rates!
There are a variety of things which can be driving this industry and many reasons businesses are adopting text marketing as part of their marketing strategy, but certainly two factors emerge as beacons which should create the light come on to suit your needs. They are Value and Access.